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EURO 2012 to score 146 million euros for Poland

Poland could earn up to 146 million euros on EURO 2012 and UEFA could net ten times more.

The organisers are expecting anything from 50,000 to 400,000 football fans to visit Poland during championships, spending 146 million euros.

But not only soccer fans will travel to Poland in 2012. The Institute of Tourism estimates that the country will be visited by 20 million people – comprising of traditional and busniess tourists who may spend up to spend eight billion euros.

Krzysztof Łopaciński, director of Institute of Tourism estimates that the average tourist’s expenditure in Poland is 365 euros per person.

The number of football fans who will travel to Poland and their country of origin depends on which teams will reach the final stages of the championship.

But the biggest winner of the EURO 2012 championships will be UEFA. The football federation earns on contracts with the biggest sponsors, sells rights to broadcasters, the right to use the logo and ticket sales for the games.

The official prices for tickets will be announced next year. On the bais of former championships’ data, UEFA could earn a cool 1.46 billion euros from EURO 2012 in Poland and Ukraine.

For the 2008 championship in Switzerland and Austria, the European governing body made 250 million euros net. Total revenue was 1.3 billion, up from 852 euros million in 2004.

UEFA claims that the money is used to finance its youth and women's football, refereeing and coaching programmes and administrative costs.

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